Trends Archive

Present and future of what Nekonomics say about people’s psyche and use of their spare time – From “Yomawari Neko” to “CryptoKitties”-

“Crybabies? Are there any crybabies? Hmm… I sense tears!” Source:manga “Yomawari Neko” A student

Behind the success of FGO: 3 daring changes from ‘Fate series’

In 2017, ‘Fate/Grand Order’ (hereafter FGO) received both ‘Twitter WORD of the year’ and

The trend behind Blouson Chiemi’s popularity: Could it be an indication that Tokyo’s women becoming like Osaka aunties?

■Trends of 2017 Thinking back upon the trends of 2017, it’s Blouson Chiemi, a

FRI’s eye:Young people flocking to Bon Odori

Right now, the young people in Japan are focusing on “Bon Odori,” a traditional

FRI’s eye: The reason Japan is overflowing with live-action movies based on manga titles

With “Terra Formars”, “Chihayafuru”, “Assassination Classroom” and more, t […]

FRI’s Eye: What is Behind the Adult Coloring Books That Are Taking the World by Storm?

Recently you may have seen displays of “adult coloring books” in bookstores. Many beautifully

2015 Consumer & Noteworthy Business Trends in Japan Part6

Business Trend 2: Pleasant and Convenient Sightseeing! Diversification of Strategies Aimed at Overseas Custome

2015 Consumer & Noteworthy Business Trends in Japan Part5

  Business Trend 1: Smartphones Are Changing Web Video The popularity of smartphones has

FRI’s eye : Historical Manga Makes a Comeback! But Why?

Are you familiar with the educational manga genre?   Some call Japan the “Land