Three VR Trends Seen from the Newest Places to Experience VR -Part 2-

VR is booming as an entertainment form, and is developing in three major directions. In Part 2, we will be continuing our introductions of these types of VR, with a continuation of the “ride type” as well as giving introductions to the “appreciation” and “cooperative sport types.”


Our “Tokyo Joypolis – Zero Latency VR” four player team.


■Ride Type-VR Space Shibuya

View from VR Space Shibuya

VR Space Shibuya(Shibuya,Tokyo), which opened last November, is a VR facility which operates using a unique system. At VR Space Shibuya, you can book in 40-minute units, during which time you will have the booth to yourself. (Please check their website for booking details.) In addition, as they do not accept more people than can be accommodated by the ride, waiting times are not very long. The staff, also known as the cast, are always on standby to provide any help necessary, which means that even newcomers to VR can enjoy the experience without worry.

Customers can choose from up to 10 different games, such as “Tilt Brush,” a game where players can bring 3D drawings to life in the air front of them.
One of our favorites was the stimulating running game, “Sprint Vector.” While tricky at first, once you get the hang of it you’ll be addicted in no time!


Sprint Vector

So fast!!

※※VR Space Shibuya is designed so that as many people as possible can enjoy the VR experience. Envisioning VR as a key element to be used at parties or teambuilding exercises, they also provide a service to visit companies and facilities. They also provide rental services.


■Appreciation Type-Konica Minolta VirtuaLink in Tokyo Skytree Town®

As opposed to many VR experiences which have a heavy focus on physical movement, appreciation type VR aims to allow users to relax as they are immersed in a mainly visual experience.

We would like to introduce an appreciation type VR favorite of ours, “Konica Minolta VirtuaLink in Tokyo Skytree Town®”, located in Oshiage(Tokyo), which opened on the 26th of June. In a uniquely different experience to the one you get at a planetarium, be taken on a trip through space as you are surrounded by the Milky Way in a full 360 degrees. Without any difficult controls, anyone can enjoy the relaxed atmosphere of this 15-minute space journey. Its biggest characteristic is its co-operative play involving everyone in attendance. In the latter half, you’re going to need to work together if you want to succeed as you build barriers to protect Earth from incoming meteorites. With its unique playstyle, enjoy a new experience as you share space and connect with other players.


The entrance of “Konica Minolta VirtuaLink in Tokyo Skytree Town®”

©Konica Minolta Planetarium Co., Ltd.

Enter an egg-shaped pod for your VR experience

Screen from “Konica Minolta VirtuaLink in Tokyo Skytree Town®”. Currently working out the Earth puzzle…
©Konica Minolta Planetarium Co., Ltd.

A beautiful celestial spacescape.
©Konica Minolta Planetarium Co., Ltd.

※※According to Mr. Kawanago from Konica Minolta Planetarium, what sparked this project was that they had wanted to create a space-themed attraction, and realized that VR would be perfect to show the vastness of space. They had set a primarily female target audience with the aim of creating an original and unique VR experience. Their current customers are largely females in their 20s and 30s, many of whom are enjoying visits.


■Cooperative Sports Type-Zero Latency VR

Finally, we would like to introduce the cooperative sports type of VR, aimed at those who want to enjoy a fun group sports experience.
The first location we would like to introduce is Tokyo Joypolis –
Zero Latency VR, in Daiba(Tokyo). One play session is approximately 30 minutes, with a 15-minute briefing and 15 minutes of playtime. This game comes with a range of equipment –
shoulder a 4kg backpack, hold a 2kg gun and then equip your VR head mount display (i.e., VRHMD) and headphones. The game takes place in a relatively small, empty room which is rather low lit. Up to six players can take part at once, but this time we attempted it with four.
As the staff gave the command, our goggles began to activate, and we started to be able to make out the other players’ avatars. Things were starting to get exciting!


The play area.

The game. Look at the light to see how fast we were moving!

We got to play “Zombie Survival,” an escape game set in a zombie-infested city. Although the actual play room is only on one level, the game is set over two floors, where you work with your allies using a variety of up to four different weapons. With zombie ambushes and giant zombies, we were thrilled from start to finish!
We had a few minor gripes such as the zombies not groaning in typical zombie fashion and being unsure of when we were actually taking damage, but of all the different types of VR I got to experience, I’d say this is my current personal favorite!

Their target audience are those in their 20s and 30s. We received a few comments from other visitors. “It was like being in another world.” (30s, Male). “This was my first experience with VR, but man, was it impressive.” (20s, Male).


Zombie Survival.

Zombies! Zombies everywhere!

To the left is an ally avatar. Join forces to take down the zombies!

Unfortunately, “Zombie Survival” came to a close on the 9th of July, but in its stead, the new game “Singularity” has been made available since July 15.


Screenshot of “Singularity”


Next time in Part 3, we are going to introduce the biggest VR spots in Japan, so look forward to it!



(*Location may change come September. For more details please check their official website.)

Konica Minolta



■Recommended Articles

・How will TV shows change with IoT and VR? First half
・How will TV shows change with IoT and VR? Second half

・”Japanese Amusement Expo” report -3 new trends- Second half

(Article by: Kenichi Nakamura)

Fields Research Institute (FRI) conducts research in entertainment.
This article was written by a member of FRI, through the original coverage of his/her interests observed in their daily lives.


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