VRHMD. Interesting, but“it might be too soon to buy.”

We conduct online survey research every year and analyze the current state of people’s lifestyles, including how they spend their free time.
This article summarizes the analyses of the state of VRHMD (Virtual Reality Head-Mounted Displays) based on the result of the survey conducted in December of 2016.

■Recognition rate for “VRHMD” was 44.8%.

The first question was, “Do you know VRHMD?” To this, 6.4% of people in the survey responded that they know a lot about it, and 44.8% said they have some awareness of VRHMD.(Fig. 1)



When broken down by gender, the recognition rate is much higher in men, at 1.7 times that of women.
By age groups, high school students are the most familiar segment with VRHMD, with 70% of males and almost 50% of females.

■Most have experienced VRHMD with “PSVR”

Among those who were aware of VRHMD, 14.9% had experienced VRHMD (Fig. 2).

Among those with experienced, the most common VR device was “PlayStation VR,” which was twice as common as the following, “HTC Vive.” (Fig. 3)

■Respondents intending to purchase VRHMD were 50% of those who have experienced.

When asked if they intend to purchase VRHMD, 31.5% of those who aware of VRHMD answered “I want to purchase it soon,” “Within one year” or “At some day in the future.” For those with experienced, the figure was 50.8% (Fig. 4, 5).

Those who had experienced VRHMD were asked to write freely about the experience. Most of them were about the ambiance, extraordinary feeling, and expectations for the future such as “I’d like to visit a variety of places.” “I’d be interested in horror, action, and racing,” and “I bet that movie content in VR will have even greater interest in the future”.

However, many felt that it was still too early to purchase for reasons that included the weight of the device, VR sickness, cost, the lack of available software, and the lack of uses outside of gaming. VR technology is still young, and we can expect that it will extend into many fields. FRI will continue to investigate the progress of VR technology and changes in lifestyle.

(Article by: Tsugumi Komuro)

The Fields Research Institute (FRI) has conducted a survey which presented 300 questions to over 10,000 people, the “Fields Yoka Survey 2017” (from now on FYs *1), regarding topics such as the value to be found in leisure time activities and their actual implications.
These are some of the conclusions from an analysis of the survey.

Fields Research Institute (FRI) conducts research in entertainment.
This article was written by a member of FRI, through the original coverage of his/her interests observed in their daily lives.


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